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Forum Index Profile for :: futonmattress Avatar All about futonmattress Ranking: Karma: Registration date:  08/07/2018 09:19:14 Number of messages posted:  No posted messages available Created topics: No topic created Biography: Up three Floor, in a grim old Dearborn industrial building, a Former foreman and a hourly laborer are turning a fantastic night's sleep into a American fantasy. best futon mattress reviews a Rainbow Mattress Ltd.. Was founded in late 1985, as two partners parlayed several million bucks, two or three pieces of gear and their own sweat into a new bedding company. Earnings in 1986: $55,000. But earnings soon popped upward this Year, Rainbow's partners anticipate $7.5 million, up from $6.6 million in 1996. The company employs 60. The keys to their success, they state, are intimate ties to providers And customers and the four digit costs that name brand manufacturers charge these days for their very best sleep sets. "Our specialty is to provide retailers with the'other guy' Bedding," said Enzo Mastroianni, Rainbow president. "There are consumers concerned with all the name brand. But there are also consumers who say,'Hey, I can not devote that kind of money what else you have?'" The Majority of Rainbow's products, sold under the titles Rainbow and Chiropractor Sleep Systems, retail for $400 to $600 to get a futon mattress and box spring collection. But Mastroianni and his partner, vice president Juan Romero, insist their product pile up to the heavily advertised name manufacturers. "Every item we buy in here, the name brand we also buy the Springs, foam, upholstery and mat," Mastroianni said. "It is only an issue of how it's assembled." Here is how it works Patches of internal springs arrive Daily by Rainbow's major supplier, Taylor established Saval Spring & Wire Co.. They're covered by hand with foam and cushioning, which ranges from relatively thin on more affordable models to fat cushion shirts on the high end. Then the whole thing is covered in quilted upholstery fabric and stitched together. Rainbow's surgeries are a model of the just in time idea. The business cranks out 400 to 600 futon mattresses every day, just about all of which can be immediately delivered to clients who've already paid for them. There is no stock buildup. "Basically, what we do is made to order," Mastroianni said. Ahead of Rainbow, Mastroianni, a 1982 graduate of Lawrence Specialized University, worked as a foreman in the now defunct Old Redford Mattress Factory Inc.. Romero, meanwhile, had gone into factory work out of Detroit Holy Redeemer High School. He worked for Kitlin Lighting Co. for a couple of decades, and then for two mattress firms that the last, Aged Redford. "Fundamentally, we believed that we could very easily do exactly what we Were performing for Old Redford for ourselves," Romero said. "So we have a little cash together and began our company, only both of usin Southwest Detroit." Romero said it took approximately $5,000 to Begin Rainbow sufficient To purchase a flathead sewing machine, a few other tools and a few rolls of upholstery. best futon mattress reviews i Their first customer was C&L Liquidators Inc. at Lincoln Park, that does business as C&L Furniture. "They've always been fair and up front in my deals With them that's why I'm still using them today," C&L president Patrick Tidwell said of their Rainbow partners. "There are several other (independent) mattress firms I could cope with, but I enjoy Rainbow's service." At Southfield based Mattress Warehouse Inc., president Joanne Kristal said she's been employing Rainbow as a supplier of odd sized or custom made futon mattresses for a few years. "A great deal of those name brand companies don't want to be Bothered with that, or if they do, it's extremely expensive and requires a great deal of time," Kristal said. "Rainbow is pretty quick, and also a good deal less expensive." Name brand futon mattresses also Are made largely by independent manufacturers who purchase licenses from the huge businesses, where they receive instruction, engineering and testimonials. Serta beds, for Example, are created locally by a Detroit firm called Restokraft Inc., which goes into 1913. King Koil mattresses offered in Michigan are all produced by a company called Comfort Mattress Inc. in Roseville. Cleveland established Sealy Inc. moved away from the franchise system. It currently owns its former Detroit area licensee's futon mattress plant at Taylor. Obviously, makers of these name manufacturers disagree that Rainbow's Products are equally as excellent. "Yes, even the internal spring Rainbow purchases, I will buy it's a Product," Restokraft President Larry Kraft explained. "But Serta mattresses and Sealy, and Simmons all have characteristics built into them which the independents are not able to obtain. I am not saying Rainbow doesn't produce an excellent product, however they're producing an excellent product that's available to anybody, as a commodity." Andrea Herman, vice president of communications for the Alexandria, Va. based International Sleep Products Association, explained the $3.2 billion a year futon mattress manufacturing marketplace still is mostly decentralized. "According to the Commerce Department, you will find more than 800 Facilities from the U.S. which produce futon mattresses," she said. "It is a item that is not sent over great distances, typically, since it's bulky. That is one of the reasons there is a great deal of entrepreneurship. Owing to that, you may see some consolidation in ownership but not in number of centers." Aside from the name manufacturer challenge, Mastroianni and Romero Acknowledge that they face an uncertain future on other fronts. To begin with, large furniture chains controlled by title brands are damaging independent furniture outlets. "For today, the independent stores seem to Do Nicely," Romero said. "If they start to dwindle, we can take actions change who we market to, or begin selling factory direct." best futon mattress reviews p Rainbow has also hedged its bets to the futon mattress industry by shifting into furniture wholesaling. Rainbow now reflects half a dozen furniture lines, largely mattress associated. My Bookmarks: There are no bookmark entries for this user. Contact futonmattress Private Message:

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